Norman Makoto Su

Mug shot of Norman.


Room 201B
Informatics West
919 E. 10th Street
Bloomington, IN 47408

+1 (812) 855-1760

Interested in research?

I’m always looking to do research with motivated undergrads and grad students. If you’re interested in technology and the people that use it, send me an email to schedule a meeting.

I am an assistant professor in the School of Informatics, Computing, and Engineering, a faculty fellow of the Rob Kling Center for Social Informatics, and an affiliate faculty in Cognitive Science at Indiana University Bloomington. At IUB, I count myself lucky to be one of the troublemakers in the Human Computer Interaction Design (HCI/d) group. I am also an affiliated faculty member in the Institute of Software Research at the University of California, Irvine. Before, I did a postdoc at University College Dublin, and my PhD at the University of California, Irvine.

I direct the Authentic User Experience Lab (AUX Lab) where we study our relationship with technology and how this relationship has and can be changed. In particular, I work to understand how different subcultures have reconciled themselves with our present age, an age where digital technology is nearly inescapable. I believe we can learn a lot by studying, designing for, or even provoking both mainstream cultures and niche communities. I’ve studied a wide range of “users”: from corporate nomadic workers and knowledge management practitioners to hardcore video gamers and Irish traditional musicians. Most recently, I am investigating the confluence between traditional/authentic practices and technology.

My academic interests lie in human–computer interaction (HCI), computer–supported cooperative work (CSCW), the humanities, ubiquitous computing, organizational/management science, and science & technology studies (STS). Methodologically, I am an opportunistic researcher. I observe, interview, critique, theorize, design, develop, and evaluate in my studies.

Selected publications

Supun Nakandala, Giovanni Luca Ciampaglia, Norman Makoto Su, and Yong-Yeol Ahn. (2017). Gendered Conversation in a Social Game-Streaming Platform. Proceedings of the AAAI Conference on Web and Social Media (ICWSM’17), Montreal, Canada, forthcoming. [Preprint]. Media: Study Shows Twitch Chat Is Very Different When Women Are Streaming

Norman Makoto Su and Erik Stolterman. (2016). A Design Approach for Authenticity and Technology. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’16), Brisbane, Australia, 643-655. New York: ACM.

Norman Makoto Su and Bryan Duggan. (2014). TuneTracker: Tensions in the Surveillance of Traditional Music. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’14), Vancouver, BC, Canada, 845-854. New York: ACM. (Honorable Mention)

Norman Makoto Su, Hiroko N. Wilensky and David F. Redmiles. (2012). Doing Business with Theory: Communities of Practice in Knowledge Management. Computer-Supported Collaborative Work, 21(2-3), 111-162.

Norman Makoto Su. (2010). Street Fighter IV: Braggadocio Off and On-Line. Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW’10), Savannah, Georgia, USA, 361-370. New York: ACM. (Best Paper Nominee)