Norman Makoto Su

Mug shot of Norman.


Pronouns: he/him/his
Room 201B
Informatics West
919 E. 10th Street
Bloomington, IN 47408

+1 (812) 855-1760

Interested in research?

I’m always looking to do research with motivated undergrads and grad students. If you’re interested in technology and the people that use it, send me an email to schedule a meeting.

I am an associate professor in the School of Informatics, Computing, and Engineering, a faculty fellow of the Rob Kling Center for Social Informatics, and an affiliate faculty in Cognitive Science at Indiana University Bloomington. At IUB, I count myself lucky to be one of the troublemakers in the Human Computer Interaction Design (HCI/d) group and a founding member of the Center for Critical and Humanistic Computing. I am also an affiliated faculty member in the Institute of Software Research at the University of California, Irvine. Before, I did a postdoc at University College Dublin, and my PhD at the University of California, Irvine.

Since July 1st, 2020, I am the Director of Undergraduate Studies in Informatics. For queries on undergraduate admissions to Informatics, please email recruiting. If you are a current Informatics undergraduate student, please see our advising team for guidance.

I direct the Authentic User Experience Lab (AUX Lab) where we integrate empirical and humanistic methods in HCI to study and design with subcultures. By amplifying and predicting societal concerns and innovations, my research on subcultures envisions designs for members of marginalized and mainstream cultures. With my collaborators, I’ve studied a wide range of “users”, including corporate nomadic workers, knowledge management practitioners, hardcore video gamers, hunters, minimalists, and Irish traditional musicians.

My academic interests lie in human–computer interaction (HCI), computer–supported cooperative work (CSCW), the humanities, ubiquitous computing, organizational/management science, and science & technology studies (STS).

Selected publications

Rosemary Steup, Arvind Santhanam, Marisa Logan, Lynn Dombrowski, and Norman Makoto Su. (2018). Growing Tiny Publics: Small Farmers’ Social Movement Strategies. Proceedings of the ACM: Human Computer Interaction (PACM HCI). Presented at the ACM Conference on Computer-Supported Cooperative Work and Social Computing, Jersey City, NJ.

Majdah Alshehri and Norman Makoto Su. (2018). The Beauty of Ugliness: Preserving while Communicating Online with Shared Graphic Photos. Computer Supported Cooperative Work (CSCW), 27(3-6), 355-388. Berlin: Springer. Presented at the European Conference on Computer-Supported Cooperative Work (ECSCW’18), Nancy, France.

EunJeong Cheon and Norman Makoto Su. (2018). Futuristic Autobiographies: Weaving Participant Narratives to Elicit Values around Robots. Proceedings of the ACM Conference on Human-Robot Interaction (HRI’18), Chicago, Illinois, 388-397. New York: ACM.

Supun Nakandala, Giovanni Luca Ciampaglia, Norman Makoto Su, and Yong-Yeol Ahn. (2017). Gendered Conversation in a Social Game-Streaming Platform. Proceedings of the AAAI Conference on Web and Social Media (ICWSM’17), Montreal, Canada, 162-171. Press: Study Shows Twitch Chat Is Very Different When Women Are Streaming

Norman Makoto Su and Erik Stolterman. (2016). A Design Approach for Authenticity and Technology. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’16), Brisbane, Australia, 643-655. New York: ACM.

Norman Makoto Su and Bryan Duggan. (2014). TuneTracker: Tensions in the Surveillance of Traditional Music. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’14), Vancouver, BC, Canada, 845-854. New York: ACM. (Honorable Mention)

Norman Makoto Su. (2010). Street Fighter IV: Braggadocio Off and On-Line. Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW’10), Savannah, Georgia, USA, 361-370. New York: ACM. (Best Paper Nominee)


University of Michigan, MISC Talk

UC San Diego, Design@Large

Indiana University Bloomington, Informatics Colloquium

University of Washington, DUB Seminar

Indiana University Bloomington, IU Food Institute

UC Irvine, Informatics Seminar Series

San Diego, ACM Designing Interactive Systems 2019 conference

Midwest Deer and Turkey Study Group Meeting, Nashville, IN


Most current news at my lab page.

Honored to have received the NSF CAREER award for “Integrating a Data-Driven Approach with Technologies for Sharing Rural Knowledge and Values”! I’m excited to push forward an agenda to design with rural subcultures in America.